About Azazel Holdings

We were there at the beginning.

Azazel Holdings is a privately held group of three companies: Azazel Metals and Defense, Azazel Fine Jewelry and Azazel Beauty. Between them, they make most of what people want from the things they own.

Our history

Most of what the industry knows, it learned from us.

We started with metal: where to find it, how to work it and what to make from it. The first things we made were blades and armor. Jewelry came next, because people who feel safe want to be admired. Color came after that, because people who feel admired want to be seen.

We have kept the companies in that order ever since. We do not publish a founding date. People tend to fixate on the number.

How we work

Four habits we have never had reason to change.

  1. 01

    We make it ourselves.

    Every company in the group owns its workshops, from the furnace to the finishing bench. We do not license our name to anyone.

  2. 02

    We keep what we build.

    We have never sold a company, and we have no plans to start.

  3. 03

    We plan in generations.

    We do not report quarterly, because nothing we care about changes in a quarter.

  4. 04

    We understand demand.

    Desire is the steadiest commodity there is. It does not need to be forecast, only supplied.

Leadership

Azazel Holdings is still led by its founder, who does not give interviews.

Each company is run by its own leadership, and every one of them reports to the founder in person.

Investors

Ownership

Azazel Holdings is privately held. We report to our owners, and we do not answer to the market.

There are no shares to buy and no prospectus to request. If you own a company that makes something people cannot stop wanting, we would like to hear from you.

Write to us

Careers

We hire makers

If you are very good with your hands, we would like to know what you could make for us.

We hire for the forge, the cutting room, the laboratory and the counter. Apprenticeships last as long as they need to.

Apply by letter